Malia Obama has directed a new Nike commercial for WNBA star A’ja Wilson’s signature shoe, the “A’One,” set to release on May 6, 2025.
🎬 Malia Obama Directs Nike Ad for A’ja Wilson’s “A’One” Signature Shoe
Malia Obama has directed a new Nike commercial for WNBA star A’ja Wilson’s signature shoe, the “A’One,” set to release on May 6, 2025.
👟 Nike A’One: Performance Meets Personalization
The “A’One” is designed to enhance performance with features like Cushlon ST2 foam for responsive cushioning, a reimagined traction pattern for better agility, and a breathable mesh upper for dynamic movement. The shoe’s design reflects Wilson’s personal journey, paying homage to her family and her achievements. The message behind the shoe aims to inspire especially young Black girls to dream big.
🎥 Cultural Representation in the Commercial
The commercial, which has gone viral, celebrates young Black girlhood by showcasing elements like braided hairstyles with beads spelling “A’ja,” southern-inspired fashion, and cultural pride. Malia Obama’s directorial vignette centers around a young girl teaching Wilson a remixed version of “Miss Mary Mack,” bridging generational inspiration through music and sport.
📅 Release Details
- Release Date: May 6, 2025
- Price: $110 (Adult), $90 (Kids)
- Colorway: “Pink Aura”
- Availability: Nike.com and select retailers
🔍 FAQs
Q: What is the Nike A’One?
A: The Nike A’One is A’ja Wilson’s first signature basketball shoe, designed in collaboration with Nike to reflect her personal journey and performance needs.(Nike.com)
Q: Who directed the commercial for the A’One?
A: Malia Obama directed the Nike commercial for A’ja Wilson’s A’One signature shoe.
Q: When will the A’One be available for purchase?
A: The A’One will be released on May 6, 2025, and will be available on Nike.com and select retailers.
