Detroit Lions General Manager Brad Holmes returned to his alma mater, North Carolina A&T State University, on May 10, 2025, to deliver an empowering commencement speech. Holmes, an alumnus and former football player for the Aggies, shared personal anecdotes and life lessons, urging graduates to embrace challenges with determination.
‘Choose Your Hard’: A Mantra for Success
Holmes captivated the audience with a central theme: “Life is hard… choose your hard.” He emphasized that while life’s challenges are inevitable, individuals have the power to choose how they confront them. Drawing from his journey—from working at Enterprise Rent-A-Car to becoming an NFL executive—Holmes illustrated the importance of perseverance and mindset.
Embracing the HBCU Experience
Reflecting on his time at North Carolina A&T, Holmes highlighted the profound impact the university had on his personal and professional development. He spoke passionately about the significance of the Greensboro Four statue and the resilience symbolized by the bullet holes on Scott Hall, urging graduates to take pride in their heritage and the institution that shaped them.
Three Pillars of Achievement
Holmes shared three key principles that guided his ascent in the NFL:
- Winning Attitude: Maintaining a positive and determined mindset.
- Consistency: Delivering reliable performance over time.
- Quality of Production: Striving for excellence in every endeavor.
He encouraged graduates to adopt these principles as they embark on their respective journeys.(Facebook)
Honoring a Legacy
In recognition of his achievements and contributions, North Carolina A&T presented Holmes with a replica statue of the Greensboro Four. This gesture underscored the university’s appreciation for Holmes’ embodiment of its values and his role as an inspiration to future generations.
FAQ
Who is Brad Holmes?
Brad Holmes is the Executive Vice President and General Manager of the Detroit Lions. He is an alumnus of North Carolina A&T State University, where he played football and graduated with a degree in journalism and mass communication.
What was the main message of his commencement speech?
Holmes emphasized the mantra “Life is hard… choose your hard,” encouraging graduates to face challenges head-on and make deliberate choices in their personal and professional lives.(Instagram)
How did North Carolina A&T honor Holmes?
The university presented him with a replica statue of the Greensboro Four, symbolizing his commitment to the values and legacy of the institution.
